Corporate gifts can be used a tool to show appreciation to their employees for the efforts made by them. It is not unusual for the companies to gift clients with some gift or gesture of appreciation when the customer has generated a fair amount of sales over the past year. Along with employees and customers, a corporate gift is sometimes extended to shareholders of the company. This approach is often seen as a way to express appreciation for the investment shareholders have made in the organization. A holiday is generally considered as the ideal time for giving gifts to employees, clients and shareholders like coming occasions in
August 2016 would be Independence Day( Aug 15), RakshaBandhan (Aug 18), janmashtmi (Aug 25)
September 2016: Ganesh chaturthi (Sept 5), Teacher’s day (Sept 5)
October 2016: Gandhi jayanti (2nd October), Dusshera (October 11) Diwali (October 30), November 2016chhathpooja (November 06),
December 2016 Id (Dec 12), Christmas day (December 25), New Year(December 31) These are the greatest opportunities in which gifting process could be done.
But now the most recurring questions would be
1. How to find right corporate gifting vendor? We offer PRIDE approach (covered below)
2. What range of corporate gifts should be provided?
This article will help you to solve all your queries:
First we will come into section of how? And then we will come into what?
There are a lot of options available in the market related to corporate gifts like apparels, mugs, sippers, notebooks, diaries etc which can be given to employees and clients, but there are so many options available which lead to confusion in everyone’s mind.
1. How to identify right corporate gifting vendor?
According to numerous surveys that were done in the companies of Delhi and NCR, many corporate face a little problem regarding corporate gifting process, they try to follow new methods and ideas of corporate gifting, but due to shortage of time they end up repeating what they have done in the past.
Things to keep in mind while identifying merchandise should be:
A. P - Price
B. R - Recipient
c. I - Idea
d. D - Delivery
E. E – Eligibility
Now, let’s cover each of these aspects in detail.
a. Price (P): The art of gifting in the corporate is now accepting new changes. Price is an important factor which determines the nature, quantity and size of the gift.
Budget is not a constraint, if companies plan well for the campaign/ activity. Every firm should choose its budget wisely so that their campaign is not stressed & objective is also met.
There is variety of gifts available in the market that are even under the budget of Rs 100, and that should be pocket friendly even for the small firms. Here are some products and their price range from which SME or big corporate houses can avail.
Bulk gifts under Rs. 100-200: The utility must be that high so that the receiver retains it for a long time. The brand name on the product will surely work as a best advertising campaign.
Gifts under Rs. 350: You can include mugs, sippers, flasks, photo frames and items in stationery like writing pads, sets off coffee mugs, writing instruments like diaries, pens and mouse pads.
Gifts Under 500: Stylish travel bags, office bags, pen drives (card pen drives are very much popular now a days).Travel bags and accessories for an overnight travel can easily be budgeted in this range. You can find the best styles in corporate gifting and you can put your logo on that to make it more personal.
Depending upon the occasion, you can find corporate gifts under Rs 500 in India which include photo frames, power banks and special ethnic styles in bags. Pen drives and USB flash drives are also unique gifts. Apparels like T-shirts, gym wear and accessories for sportswear are also best way to represent utility items used for corporate branding and promotion. Other sets in coffee mugs and packs of confectionary are also good items. Memory card is also great gift.
Under Rs. 1000: Typically lot of brands offer good proposition for corporate gifts. You may try gifting Cross pen (MRP1, 795 but at special discounted price) or Kara Messenger bags (MRP 1350). Few popular gifts in 2016 are:
Power banks: Power banks (10,000 mah and above) for mobiles & tablets can be adopted to be one of the best ideas of corporate gifts. It is an item that is useful for the executive class. If your employees and clients have to travel more frequently then this would be the ideal gift for them.
Bluetooth speaker: Bluetooth is most fun-result of the evolved wireless technology. With Bluetooth enabled smart phones and tablets, you can connect numerous devices through a Bluetooth or aux mode. Bluetooth speakers are one such accessory that has gained popularity.
This Bluetooth speaker with SD card slot has perfect sound quality, supports mobile phone, notebook, I-phone and other devices. It also has latest Bluetooth 3.0+ED standard.
2. Recipient: Nature of corporate will also depend upon the target recipient. A target market is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market the first element of a marketing strategy.
For example : if you want to give gifts to employees, to give them motivation to work, or to give to your clients or for shareholders on key revenue milestones, you have to plan differently according to their nature.
3. Idea: The last year purchase would give a better vision about the products that you can buy this year like if you have bought air fryer last year, or let’s say AT trolley bag, then do not buy the same repetitive items again.
4. Delivery date: Remember that always plan ordering a little bit earlier as if the order is large, then you cannot predict the delivery date, It might be late than expected or it might be sooner. But always plan by keeping some margin so that your order comes on time and your goodwill does not suffer.
Always give orders to trusted vendors. For example gifting bazaar takes about 1 month for an order of approximately 1000 pieces while it takes hardly a week for order of less than 50 pieces.
5. Exactness : Every firm should know the exact quantity and size that they require while choosing correct gift. They should wisely choose the vendor as it will help them to get their exact order on time.
While choosing the size, firm should choose right size of their gift according to their employee needs and wants. This will give them clear vision of what they want.
What for corporate gifts
Now that you have given PRIDE to your corporate gifts, now is the time to fit products to strategy.
Remember that corporate gifts are not only about offering valuable incentives but they are also a tactful way of keeping the people in the loop and reminding them about your business and thus developing a your Brand Image. So, give out your gifts not only to your employees but also your Past, Present and Future clients and thus keep them in the loop!
While giving out your gifts you have to keep some points in your mind.
1. Don’t make repeat same/ leftover gifts from last campaign/ activity. It only makes your Brand cheap !
2. Make sure, your gifts are creative, you are not the only one handing out the gifts!
3. Design your gifts in a way those could be more useful!
4. Make sure your branding is done in an effective way.
5. Packing is key to make a lasting impression & convey perceived value to the recipient.
If possible, make them more personal by leaving a hand note!
Imprinted corporate gifts and personalized gift items will leave a long lasting impression on everyone’s mind. Any unique corporate gift can be made more special by putting your logo into it. Whether you are looking something simple or if you are looking something special, market has all the options and gifting bazaar provides much of that products
GiftingBazaar (with over 13 years experience under their belt) categories options in two parts, i.e. old traditions of corporate gifts and new traditions of corporate gifts
Lets cover traditional options first:
There were times when people were giving chocolate box to their employees in Diwali or New Year, some of the old gifting ideas are:
It’s often not just the gift itself that’s important but the way in which it is received. Showing appreciation with a well presented gift at an unexpected time is one of life's most enjoyable feelings. A little effort and appreciation goes a long way and it’s those that put in that extra 1% that remain in people’s memories and leave a lasting impression.
Pooja Thali: It is also a traditional way of showing your concern , but it has sort of became a repetitive idea and can be accepted upto a level, So firms should adopt new ways and methods for corporate gifting
Sculptures: These are also most traditional kind of gifts and gifting bazaar provides it in budget also.
Bed sheets and comforter set: These were also a popular sort of gift at one time and sure it should be because it is useful and can be used by everyone
New gifting ideas
Power banks: hottest selling for corporate gifting and would prove helpful for all those who travel more frequently and it also doesn’t cost much. So overall, a great and ideal gift and pocket friendly also
Card pen drives: These are new trend in innovation of corporate gifting and loved by everyone. At Corporate Gifts, gifting bazaar will provide you with the best Card Pen Drives that can make a difference to your profession. By offering gifts to your prevailing customers, you can make sure that they will recall your brand, products and services... The main aim is that client must recognize you every time they see your gift that is why card pen drives that are customized are best way to achieve that.
Casserole sets: It is for setting a table, serving food and dining. It includes cutlery and serving dishes and other useful items for practical as well as decorative purposes. It is in trend and a very good idea for the firms to invest in corporate gifting.
Air fryer: Air fryers are very popular now-a-days. It is a kitchen appliance that cooks by circulating hot air around the food. This can be ideally used in household items and now became a trend, so if any company adopts such innovative ideas for gifting, it will surely give them long term benefit
Conclusion: There are a lot of points discussed above regarding techniques in corporate gifting market. The PRIDE theme was to decide how we can choose corporate gift and then there was old and new traditions of gifting to choose which kind of gift you want to give. By keeping these points in mind and by implementing them one can easily choose the right kind of gift and vendors under their budget.
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